INTRODUCTION TO MARKETING BHO1171

ASSIGNMENT TITLE At Risk Assessment.
This assessment accounts for the following proportion of marks for this unit
10 %
LEARNING OUTCOMES BEING ASSESSED 1. Demonstrate an understanding of the principles underlying the development of marketing strategies, especially in relation to services and consumer goods; 2. Describe the role of the marketer, and the marketer’s contribution to the direction of the organisation which offers products; goods, services, ideas, events, activities, people and experiences, as a means of satisfying the needs of consumers; 3. Outline the particular challenges confronting marketers in the local and international markets; 4. Demonstrate a knowledge of the marketing strategies that can be implemented to confront these challenges; 5. Demonstrate an ability to identify marketing problems in exercises which simulate ‘business world’ situations, and 6. Develop strategies to provide solutions to the marketing problems identified.
SUBMISSION INSTRUCTIONS:
You must electronically submit your paper into the Turnitin assignment submission box within the BHO1171 WebCT shell. Please note that paper copies will not be accepted. In case of the Turnitin or WebCT system being down, please email the assignment to your tutor or local unit co-ordinator as a record of on time submission. Assignments will be marked using Grademark, within WebCT. You will need to log into WebCT to read feedback and obtain your mark once marking is complete.
SUBMISSION DEADLINE:
17:00 hours in your local timezone on the Friday of Session 3.
DETAILED DESCRIPTION OF ASSIGNMENT
Your task in this assessment is to write a simple overview of what you think a marketer does. It should be approximately 500 words in length.
The point of the exercise is not to test your knowledge of marketing but its purpose is to provide students with an At Risk Assessment. The point of an At Risk Assessment is to give students an early assessment with feedback to identify students who are at risk of not achieving a pass in the unit. This assessment will
allow your tutor to work with you and provide early feedback that you can take on board for later assignments. If necessary you may be referred to the Academic Support and Development centre on your campus for further help.
It is expected that you will cite at least 3 references using the Harvard Referencing System (if you are not familiar with this system, simply put “Harvard Referencing System” into a search engine).
As a key aim of this task is for tutors to see the strengths and possible areas of improvement with your academic writing, you should strive to write in as clear a manner as possible, using well constructed paragraphs, and avoiding bullet points, incomplete sentences, or overly formal or informal language.
ASSESSMENT BRIEF MODERATED BY:
Name
Signature:
Date


At Risk Assessment Rubric
Task Feedback (with a focus on language and literacy skills).
(Column 1) Not done, or needs significant further work !
(Column 2) This has been done to an acceptable standard !
(Column 3) This has been handled well !
Task Fulfilment 1 You have provided an appropriate length response to the task 2.5 5 10 2 Your response is relevant 5 10 20 Structure – the sentences - grammar, vocabulary & spelling 3 The grammar of the sentences/questions is accurate. Sentences are complete. Sentences are not too long. 5 10 20 4 The vocabulary used is appropriate and accurate. Overly informal or slang words or expressions have been avoided. 2.5 5 10 5 The spelling is accurate. 2.5 5 10 6 The use of punctuation is effective and accurate. 2.5 5 10 Referencing 7 A Reference List of the sources used is included at the end of the task. It is formatted appropriately according to the Harvard Style. See http://guides.library.vu.edu.au/Harvard 2.5 5 10 8 In text references (3 or more) are included in the body of the assignment, formatted appropriately according to the Harvard Style. 2.5 5 10 TOTAL (*plagiarised assignments will be awarded a zero) /100% ÷10= /10
If you have more than three items in Column 1 or 2, it is strongly recommended that you make an appointment to see an Academic Support and Development lecturer to make a plan to improve these areas during this semester and beyond. If you don’t, you will most likely run into some difficulties in completing your assignments and being successful in your studies.
It is also recommended that students attend the Reading & Assignment Skills Workshops for Introduction to Marketing (BHO1171) (from week 3) at • City Flinders: Mondays 1pm-2pm (Room FS906) • Footscray Park: Thursdays 2pm-3pm (Room P302). For students not based in Melbourne please see your local lecturer/tutor for your contact details of the language support team at your local campus.
For most students, study at university involves a lot of work and can be a big challenge. However, it has many rewards. There are a number of resources that you can access to help you to improve skills so that you not only pass, but get the best possible grades. Study resources at http://www.vu.edu.au/campuses-services/student-support/academic-support- development. If you have any questions about your study, you should speak with your tutor for this unit, the course coordinator, or make an appointment to see an Academic Support & Development lecturer. Go to: http://www.vu.edu.au/campuses-services/student-support/academic-support- development or phone +61 3 9919 4744. For more information on academic support contact: studentlearning@vu.edu.au WEB: https://www.vu.edu.au/campuses-services/student-support/language-learning