JOURNALS 1 AND 2 SPECIFICATION
General Information about journal 1 & 2. You are required to choose an organisation/business (public or non public department with a professional website) of your choice. Your task is to produce two journals to demonstrate your understanding of digital innovations in this chosen organisation/business.
Your focus will be on organisational, management, technological, integration, and implementation issues associated with digital innovation. You should discuss these with the strategic alignment of digital innovations in the selected organisation/business. It is important to synthesize your critical analysis while providing the potential solution and recommendations for the selected organisation/business.

JOURNAL 1: Write a report of 1000 words to demonstrate your understanding of a digital innovations which will affect the selected organisation.
Your report should cover following aspects:
1. Identify the organisation and their organisational strategy. Perform a SWOT or PESTEL analysis to identify a digital innovation in the near future which will affect the organisation.
2. Discuss the digital innovation and the type which will affect the organisation.
3. Discuss how the organisation will be affected by the innovation in terms of processes, procedures, policies and technologies.
4. Identify how this innovation could impact the organisations product and the product lifecycle
Marking
Aspect 1 – SWOT / PESTEL Analysis
1: Poor (lack of understanding grammar and spelling mistakes, no references and research, poor expression) (0- 5 points)
2: Average (minimum understanding, grammar and spelling mistakes, limited references and research, weak expression) (6 – 10 points)
3: Good (good understanding, no grammar and spelling mistakes, good references and research, acceptable expression) (11 – 15 points)
4: Excellent (great understanding, expressed well with no grammatical or spelling errors, great references and research) (16 – 20 points)
Aspect 2 – Digital Innovation
1: Poor (lack of understanding grammar and spelling mistakes, no references and research, poor expression) (0- 5 points)
2: Average (minimum understanding, grammar and spelling mistakes, limited references and research, weak expression) (6 – 10 points)
3: Good (good understanding, no grammar and spelling mistakes, good references and research, acceptable expression) (11 – 15 points)
4: Excellent (great understanding, expressed well with no grammatical or spelling errors, great references and research) (16 – 20 points)
Aspect 3 – Organisational Impact
1: Poor (lack of understanding grammar and spelling mistakes, no references and research, poor expression) (0- 5 points)
2: Average (minimum understanding, grammar and spelling mistakes, limited references and research, weak expression) (6 – 10 points)

3: Good (good understanding, no grammar and spelling mistakes, good references and research, acceptable expression) (11 – 15 points)
4: Excellent (great understanding, expressed well with no grammatical or spelling errors, great references and research) (16 – 20 points)
Aspect 4 – Product Impact
1: Poor (lack of understanding grammar and spelling mistakes, no references and research, poor expression) (0- 5 points)
2: Average (minimum understanding, grammar and spelling mistakes, limited references and research, weak expression) (6 – 10 points)
3: Good (good understanding, no grammar and spelling mistakes, good references and research, acceptable expression) (11 – 15 points)
4: Excellent (great understanding, expressed well with no grammatical or spelling errors, great references and research) (16 – 20 points)
Aspect 5 – Conclusion
1: Poor (lack of understanding grammar and spelling mistakes, no references and research, poor expression) (0- 5 points)
2: Average (minimum understanding, grammar and spelling mistakes, limited references and research, weak expression) (6 – 10 points)
3: Good (good understanding, no grammar and spelling mistakes, good references and research, acceptable expression) (11 – 15 points)
4: Excellent (great understanding, expressed well with no grammatical or spelling errors, great references and research) (16 – 20 points)

JOURNAL 2: Write a report of 1000 words to demonstrate your understanding of the implementation aspects of digital innovation in the selected organisation/Business.
Your journal should cover following aspects:
1. Use the managerial framework to assess the organisations current digital innovation.
2. Your analysis and justifications of the solutions to the problems, identification of corporate innovation, identified in the first journal through the innovative processes or/and innovative digital information system technologies or a combination.
3. Use the managerial framework to assess the organisations digital innovation after the proposed solutions.
4. Cost benefit, integration, and implementation analyses for the above.
Marking
Aspect 1 – Managerial Framework for Digital Innovation (pre and post solutions)
1: Poor (lack of understanding grammar and spelling mistakes, no references and research, poor expression) (0- 5 points)
2: Average (minimum understanding, grammar and spelling mistakes, limited references and research, weak expression) (6 – 10 points)
3: Good (good understanding, no grammar and spelling mistakes, good references and research, acceptable expression) (11 – 15 points)
4: Excellent (great understanding, expressed well with no grammatical or spelling errors, great references and research) (16 – 20 points)
Aspect 2 – Analysis and justifications of solutions
1: Poor (lack of understanding grammar and spelling mistakes, no references and research, poor expression) (0- 10 points)
2: Average (minimum understanding, grammar and spelling mistakes, limited references and research, weak expression) (11 – 20 points)
3: Good (good understanding, no grammar and spelling mistakes, good references and research, acceptable expression) (21 – 30 points)
4: Excellent (great understanding, expressed well with no grammatical or spelling errors, great references and research) (31 – 40 points)
Aspect 3 – Cost benefit, integration, and implementation analysis
1: Poor (lack of understanding grammar and spelling mistakes, no references and research, poor expression) (0- 5 points)
2: Average (minimum understanding, grammar and spelling mistakes, limited references and research, weak expression) (6 – 10 points)

3: Good (good understanding, no grammar and spelling mistakes, good references and research, acceptable expression) (11 – 15 points)
4: Excellent (great understanding, expressed well with no grammatical or spelling errors, great references and research) (16 – 20 points)
Aspect 4 – Conclusion
1: Poor (lack of understanding grammar and spelling mistakes, no references and research, poor expression) (0- 5 points)
2: Average (minimum understanding, grammar and spelling mistakes, limited references and research, weak expression) (6 – 10 points)
3: Good (good understanding, no grammar and spelling mistakes, good references and research, acceptable expression) (11 – 15 points)
4: Excellent (great understanding, expressed well with no grammatical or spelling errors, great references and research) (16 – 20 points)