Assignment 3
Description Marks out of Wtg % Due date
Individual case study 2 (write between 2400 – 3000 words)
Note: Please see Style Guide in this Assessment File for all referencing) 100 45 23 October 2015
(11.55pm AEST)
You should write the case study in such a way that you start your answers from line 1. That is, there is no need for large introductions that we see in essays. You should apply the principles you have learned from lecture material/tutorials/readings that are specific to the case study. Case study 2 answers should be written in narrative form (i.e. sentences not bullet points), and should be between 2400-3000 words long, single spaced. You should provide a list of references at the end of the case. More marks are gained by the quality of research applied in practice and the overall quality of the answer. Please Note: Overall word count does not include Tables and Figures which you are free to use if required. You should include in your case study:
1. A cover sheet with your Name, ID, Course Name, Lecturer, Semester and Date of Submission;
2. There is no need to use turn-it-in with your case study;
3. Please quote from relevant texts and readings to support your answers. Answers in the narrative section of your case answers unsupported by readings will be regarded as guesswork and generalisations and will not pass the case assessment;
4. If you feel a need to attach some other interesting report or facts not required in the main body of your case answer, please add this as an appendix. Then in your text close to where you discuss this, you should add in brackets (please seen Appendix 1). Please see the Style Guide below for how to use references in your case studies. Task/Questions for the case can be found at the conclusion of the case.
Individual Case Study 2
Use the BTS case information from Case Study 1.
Task required: Based on your analysis of BTS in Case Study 1, you are now required to continue your external change advice to the Board. Case study 2 requires you to apply change intervention ideas to solve the company’s range of change issues. Use the same list of issues and assumptions from Case Study 1. However, if needed, add additional relationship and behavioural assumptions based on less than perfect information as follows:
1. Based on Readings McFillen et al (Reading 11), Rafferty et al (Reading 12) and Barratt-Pugh et al (Reading 13) what is the relationship between change readiness and change agents? Please use examples to support your answer. Use Hayes (Chapter 13) as a reference point as well (600750 words).
2. Based on your analysis of BTS, now adapt and redraw Figure 15.7 and 15.8 in Hayes Chapter 15. Explain the reason why you placed an ‘X’ where you did and use facts from the case to support your answers (400-500 words).
3. Use an open systems diagram similar to Figure 3.1.2 (Module 3) at the organisation level to outline the inputs, processes, outputs of BTS. Populate each box with at least 3 numbered points and a brief description of the points. Then below the Table, describe in more detail each point (500-600 words).
4. Using Kotter’s Integrative model of organisational dynamics (Hayes, Chapter 7), redraw and adapt the Figure to suit your analysis of BTS. Now using facts from the problem statement plus your own assumptions from Case Study 1, explain your analysis using the short, medium and long term as described in Chapter 7 (500-600 words).
5. Using implementation examples from the Norwegian Civil Aviation Industry (Reading 16), what can the BTS Board learn from these failures? What parallels exist between BTS and Avinor? (400-550 words).
Please Note: Use a minimum of 15 references (including the one’s listed above) to support your answer

Assignment 3 – Case study 2 Marking Criteria Sheet
Extensive ---- Minor level of evidence
Possible Mark Criteria 10 9 8 7 6 5 4 3 2 1 Your Mark
1 25 Change readiness & change agents
2 15 Implementation readiness
3 20 Open systems diagram
4 20 Kotter’s integrative model
5 15 Implementation
Communication aspects of your presentation
6 2 Referencing (if applicable)
7 2 Writing clarity
8 1 Tertiary standard: does your analysis reach a high standard of research?
100 Total for assignment
Style guide references
References References to other publications must be in Harvard style and carefully checked for completeness, accuracy and consistency. This is very important in an electronic environment because it enables your readers to exploit the Reference Linking facility on the database and link back to the works you have cited through CrossRef.
You should cite publications in the text: (Adams, 2006) using the first named author's name or (Adams and Brown, 2006) citing both names of two, or (Adams et al., 2006), when there are three or more authors. At the end of the paper a reference list in alphabetical order should be supplied:
For books Surname, Initials (year), Title of Book, Publisher, Place of publication.
e.g. Harrow, R. (2005), No Place to Hide, Simon & Schuster, New York, NY.
For book chapters Surname, Initials (year), -Chapter title-, Editor's Surname, Initials, Title of Book, Publisher, Place of publication, pages.
e.g. Calabrese, F.A. (2005), -The early pathways: theory to practice – a continuum-, in Stankosky, M. (Ed.), Creating the Discipline of Knowledge Management, Elsevier, New York, NY, pp. 15-20.
For journals Surname, Initials (year), -Title of article-, Journal Name, volume, number, pages.
e.g. Capizzi, M.T. and Ferguson, R. (2005), -Loyalty trends for the twenty-first century-, Journal of Consumer Marketing, Vol. 22 No. 2, pp. 72-80.
For published conference proceedings Surname, Initials (year of publication), -Title of paper-, in Surname, Initials (Ed.), Title of published proceeding which may include place and date(s) held, Publisher, Place of publication, Page numbers.
e.g. Jakkilinki, R., Georgievski, M. and Sharda, N. (2007), -Connecting destinations with an ontology-based e-tourism planner-, in Information and communication technologies in tourism 2007 proceedings of the international conference in Ljubljana,
Slovenia, 2007, Springer-Verlag, Vienna, pp. 12-32.
For unpublished conference proceedings Surname, Initials (year), -Title of paper-, paper presented at Name of Conference, date of conference, place of conference, available at: URL if freely available on the internet (accessed date).
e.g. Aumueller, D. (2005), -Semantic authoring and retrieval within a wiki-, paper presented at the European Semantic Web Conference (ESWC), 29 May-1 June, Heraklion, Crete, available at: http://dbs.uni-leipzig.de/file/aumueller05wiksar.pdf (accessed 20 February 2007).
Guidelines for late Assignments
Due to fairness and equity for all other students who submit their assignments on time, if a student submits an assignment after the due date without (prior) approval of the examiner then a penalty of 5% of the total marks gained by the student for the assignment may apply for each working day late up to ten working days at which time a mark of zero may be recorded.
If you require an extension for a legitimate reason (e.g. ill health, personal circumstances not including work commitments, or for some other critical reason), please seek an extension on or before the due date by writing to the course examiner/course team member listed earlier.