Assignment (1300 words).COMPANY IS BULLA AUSTRALIA AND WE WANT TO LAUNCHE OUR ICECREAM IN THE SELECTED INTERNATIONAL MARKET. Comparative Country and Product Market Attractiveness: you are required to identify which one of the following markets - Indonesia or The Phillippines - is the most attractive export destination for Australian dairy foods. You are required justify your choice of country by assessing the dynamic and competitive nature of the product market within that country. In order to do this you should undertake a macro-environmental analysis of the country in question and then undertake a detailed market analysis of the chosen product market. Political, cultural, economic, social and technological environments:
• Assess the macro environment of the country.
• What are the similarities and differences between Australia and your chosen country, in terms of these macro-environmental factors using the PEST framework?
• How might these similarities and differences influence your marketing strategy in your country and product market? Product Market Analysis:
• What is the size of the foreign market?
• Is it growing and if so at what rate?
• Are there clear and distinct segments within the market? What are the sizes and relative growth rates of these segments?
• At what phase is the market in relation to the product lifecycle?
• To what extent is the market supplied by local & foreign sources?
• Which are the sources of foreign supply?
• What are the major forms of marketing channels (distribution) used within the product market? Your work must be submitted via Turnitin by 11pm on Sunday 1 nov.
word count excludes the executive summary, bibliography and appendices