Assessment Type: Business Plan Evaluation - Individual Case Study response
Purpose: This assessment is designed to allow students to critically evaluate a small
business plan, and make supported recommendations to improve the plan to
ensure achievement of the plan’s objectives for various stakeholders. This
assessment relates to Learning Outcomes a, b and c.
Value: 20%
Due Date: 5.00pm Monday 25st August 2015
Submission:
Step 1 – upload to Turnitin for similarity checking
Students need to upload a copy of their submission to Turnitin for similarity
checking – you will receive an email from Turnitin regarding access sent to the
email given to uni. when enrolling. If you have not received this email by the end
of week 4, please contact your tutor immediately.
Step 2 – upload to Moodle for marking
Once you are happy with the level of similarity, the assessment needs to be
uploaded to Moodle for marking.
Assessments not submitted to both Turnitin and Moodle as required may not be
marked.
Topic: XYZ Business Plan 2014 – a copy of this plan is available in Moodle
Task Details: Students are to review the XYZ Business Plan provided in the Assessments Folder
in Moodle. The review should reflect the current external environmental factors that
might affect the business plan’s successful achievement of objectives, given
current situational factors in company’s current market.
Students should use suitable, current and academically approved research to
evaluate the positives and negatives of the Business plan, as if this were a real
business operating in the time and location given - Sydney in 2014.
Presentation:
Report: Students should present this idea/venture in a 2500 word report containing:
1) A Title Page (consider the design – it needs to look attractive and professional)
2) Executive Summary
3) Table of Contents
4) Background (to the idea)
5) Mission
6) Product (Service) offering
7) Market analysis
a) Industry analysis
b) Competition
8) Primary Target market
9) Marketing
a) Product (probably similar to section 3 above – additional detail where necessary)
b) Pricing
c) Distribution
d) Promotion
10) Financial plan
11) Critical risks
12) Reference list identifying all sources used – these should also be found in the body of the report where
used and referenced using Harvard - Anglia style referencing.
13) Attachments as required
Analyse a business plan
http://www.bplans.com/pasta_manufacturer_business_plan/products_fc.php