BUSINESS SOCIETY and ETHICS (BBMM501)
Case Study Report
Due - June 30 2015 (Week 5 Session1)
Learning Outcome Assessed: a - e
Weighting: 25%
Written Report Case Study Analysis (2000 words) – 25%
Assessment -2
ABC Four Corners Report – Slaving Away (Video Link)
http://www.abc.net.au/4corners/stories/2015/05/04/4227055.htm
Labour exploitation, slave-like conditions found on farms supplying biggest supermarkets - By Caro Meldrum-Hanna, Ali Russell & Mario Christodoulo http://www.abc.net.au/news/2015-05-04/supermarkets-food-outlets-exploit-black-market-migrantworkers/6441496
A Four Corners investigation has revealed the food being picked, packed and processed by exploited workers is being sold to consumers nationwide. The supermarkets involved include Woolworths, Coles, Aldi, IGA and Costco.
Fast food outlets KFC, Red Rooster and Subway are also implicated.
The foods tainted by exploitation include a wide variety of vegetables and poultry products, with some of the biggest brand names set to be named.
Migrant workers from Asia and Europe are being routinely abused, harassed and assaulted at work, the Four Corners investigation found. Women are also being targeted sexually, with women being propositioned for sex and asked to perform sexual favours in exchange for visas.
The exploitation is widespread and in some cases involves organised syndicates. The shocking forms of exploitation are all accompanied by the gross underpayment of wages, with potentially hundreds of millions of dollars in stolen pay going missing every year.
A scam is being run by unscrupulous labour hire contractors - dodgy middle men who sell groups of cut-price migrant workers to farms and factories producing fresh food across the country.
The migrant workers enter Australia legally on 417 working holiday visas, which were designed as a cultural exchange program.
The visa allows migrant workers to travel and work for up to six months in one location, performing low-skilled jobs such as fruit and vegetable picking or working in meat and poultry factories in regional locations and some cities.
25%.docx
Australia's international reputation 'under threat'
Labour law and migration expert Dr Joanna Howe, a senior lecturer with the University of Adelaide Law School, said the 417 visa system had been corrupted so severely it was jeopardising Australia's reputation globally.
-We will be known as a country that exploits vulnerable people who are looking for a better chance at life,- she said.
-We would never accept this if it were Australian workers being treated in this way, but because it's 417 visa holders and we don't know them, there's a lid on it, we accept that it's OK.
-You know we just turn a blind eye.- Federal Member for Hinkler Keith Pitt was even more scathing. -I think our reputation has already been damaged,- he said. -The reality is we need these people. Horticulture in particular needs the additional workforce to get their crop off.- Ethical farmers and suppliers suffering
Four Corners has also found farmers and suppliers who play by the rules and pay workers correctly are being dropped by the supermarkets, who are instead awarding contracts and sourcing food from cheaper suppliers using grossly exploited labour.
SA Potatoes, one of the largest potato suppliers in Australia, recently lost supply contracts to supermarkets, which opted to go for cheaper competitors using exploited migrant workers. -It's gutting,- company CEO Steve Marafioti said, referring to the situation in South Australia.
-They're cheating the system. They're taking it from the little guy, from the people on the farm and the people in the pack sheds and using that as their competitive advantage in the marketplace.
-It's not the correct thing. It's not the right thing. It's actually changing the shape of our industry.-
Calls for supermarkets to lead urgent reforms
Industry insiders and federal politicians are calling for urgent reforms to Australia's fresh food supply chain before it is too late.
There are calls at a federal level for the supermarkets to stop shirking responsibility by passing accountability back to the suppliers and farmers.
The relentless downward pressure applied by supermarkets and the lax auditing regime governing labour hire contractors is forcing farmers and suppliers to resort to cut-price labour hire contractors to stay afloat.
-It's a matter for the supermarkets to investigate,- Mr Pitt said.
-They certainly have no issues with putting all sorts of regulation and red tape and green tape on their growers and their suppliers.
-I'd suggest this is something else that they should look at.-
Governments turn a blind eye; low-skilled work visa needed
Dr Howe said the solution was to replace the 417 visa with a new low-skill work visa.
-The Government, successive governments, Labor and Liberal have turned a blind eye to the fact that both international students and working holiday makers are being used as a low-skilled source of labour for farmers and other people across the country,- she said.
-They know that this is occurring and yet they allow these [417] visas to proliferate without any regulation. -That's the Pandora's box. Governments are afraid to open it because it would mean regulating. What we need is the Government to shed some light on this issue and to show some balls and to say 'let's investigate the possibility of a low-skill work visa'.
-It would allow the whole system to be better regulated.-
Multiple government agencies have failed to act
Multiple authorities and government agencies responsible for regulating the system, including the Fair Work Ombudsman and the Department of Immigration, stand accused of failing to stop the problem with labour hire contractors, which has reached breathtaking proportions.
-The significant problem is effectively that it's across so many departments,- Mr Pitt said.
-It affects Fair Work, taxation, local government, hire services at the state level.
-We really need all of those departments to come together and tackle this in a consistent way.
-We need a multi-jurisdictional taskforce. We need to coordinate our enforcement action.
-To be able to catch these crooks, and I'll call them crooks because they are, actually takes a significant amount of intelligence and resources.- Additional Resources:
How does the fresh food workforce operate in Australia http://www.abc.net.au/news/2015-05-04/supermarkets-food-outlets-exploit-black-market-migrant-workers/6441496 Right to freedom from slavery and forced labour
https://www.ag.gov.au/RightsAndProtections/HumanRights/PublicSectorGuidanceSheets/Pages/Righttofreedomfrom slaveryandforcedlabour.aspx
Ethical Sourcing Policies – Woolworths and Coles http://www.woolworthslimited.com.au/icms_docs/136824_Woolworths_Limited_Ethical_Sourcing_Policy.pdf http://www.supplierportal.coles.com.au/csp/wps/wcm/connect/686553804add79 bb83ecdf8eb59724c0/Coles_Ethical_ Sourcing_Policy.pdf?MOD=AJPERES&CACHEID=686553804add79bb83ecdf8eb59724c0 Australia’s most valuable brands:
http://www.smartcompany.com.au/marketing/45735-woolworths-is-australia-s-most-valuable-brand-lego-is-morepowerful-than-apple-survey.html#
Fair Work Ombudsman
http://www.fairwork.gov.au
Assessment tasks:
You are required to research the topic outlined above and fashion your responses to questions below by drawing from what we have learned in the subject. In particular, you must interpret the actions of various stake holders from the prism of the various theories of ethics and morality discussed in the unit.
You are encouraged to follow the progress of this ongoing debate as it unfolds in the media.
Your responses must be to the questions listed below and will reflect your opinion and understanding of the issues involved shaped through research, analysis and debate.
Key Tasks / Questions:
Part A:
1. Problem Identification and Situational Analysis – (7 Marks)
2. Why are companies such as Coles and Woolworths so concerned about being seen to do the right thing? Is it due to an inherent corporate morality or self interest?
Discuss the above in the context of:
• The importance of protecting “brand value” in a society where social media is increasingly powerful.
• Milton Friedman’s doctrine on the goal of a firm
• The “Narrow View” and the “Broad View” of Corporate Social Responsibility and the role of the media (and increasingly social media) in ensuring companies behave responsibly. (7 Marks)
3. Discuss briefly the legal and social framework to ensure that all workers in Australia are paid
“A fair day’s wages for a fair day’s work”
(7 Marks) Part B:
4. General Presentation (Structure, Formatting, Referencing) and Grammar (4 Marks)
Important Note:
• You MUST submit this assignment via Moodle to receive marks. A hard copy may be provided to highlight certain aspects of your presentation, but it is not compulsory.
• Please enter the student ID’s of BOTH students in the “Submission Title” on Moodle. It is your responsibility to ensure that your Student ID is correctly noted to ensure you receive the marks due to you.
Assignment Marking Guide:
The following assignment criteria are designed to give the student a guide as to what markers are looking for in the assignment:
PART A - Written Report – 7 Marks per Question – Total 21 Marks
1. Quality of research and analysis undertaken
2. Quality of arguments and ability to communicate these succinctly.
3. Evidence of understanding of the various theories of ethics and their application in developing responses. (5.5 – 7 Marks) – A very high level of achievement in all three key assessment criteria
(5 Marks) – A high level of achievement in all three key assessment criteria
(4 – 4.5 Marks) – A high (or better) level of achievement in two criteria and a good level of achievement in the third criteria
(3.5 Marks) – A good level of achievement in all three criteria
(3 Marks) – A good level of achievement in two criteria and a light level of achievement in the third criteria
(2 Marks) – A light level of achievement in all three criteria
(1 Mark) – A light level of achievement in two criteria and a very light level of achievement in the third criteria
(0 - 0.5 Mark) – A very light level of understanding in all three criteria
Part B – General Presentation and Grammar – Total 4 Marks
Assessment Criteria:
1. General Presentation
(Structure, Formatting and Referencing)
2. Grammar (4 Marks) – A very high level of achievement in all three key assessment criteria
(3 Marks) – A high level of achievement in one but an average level of achievement in the other assessment criteria
(2 Marks) – A average level of achievement in both assessment criteria
(1 Marks) – An average level of achievement in one but a low level of achievement in the other assessment criteria
(0 Mark) – Unable to demonstrate any level of understanding in any of the three criteria.